HELM Boots

HELM is known for their meticulously crafted leather boots. They believe that everything they make tells a story, one of quality, trust, and authenticity. We set out to convey this message through the redesign of their eCommerce store by working closely with their designer.

Admin Usability

Maintaining an eCommerce store can be a daunting task but it doesn’t have to be. Knowing that HELM will be making frequent updates, we designed the site admin interface to leverage Shopify. This provides a clean and intuitive user interface out of the box.

Flexibility with Constraints

The new template provides the required ability to support varied content based on the product. In order to achieve this, we diligently reviewed their current product line to find patterns. These patterns were then translated into the template to adjust for content accordingly. This resulted in a powerful and flexible template that was used for all products sitewide.

Digital Style Guide

A well-developed style guide is an essential tool for a company’s online presence. This key document helps ensure a consistent look on every page of the website. For HELM, we created a living digital style guide that defines brand rules for colors, typography, buttons, and form fields. The style guide also made the development process more efficient as we applied the established rules globally or reused with little effort.

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